![]() Global players such as Amazon prefer multi-country or worldwide deals to make the economics work, which is how Netflix can afford to spend £100m a season on shows such as The Crown. ![]() The Premier League was unable to achieve the price it was seeking for the streaming packages, with bidders unable to see how to make a return on having two rounds of matches a season. ![]() He has been seeking to lure a deep-pocketed technology company such as Amazon, Facebook, YouTube or Netflix to help continue to drive up earnings from media rights.Īmazon has been in negotiations about the packages for months – against rivals including BT – after the completion of the sale of the most valuable TV rights in February. ![]() It is the first time packages of livestreaming matches have been offered by the Premier League, under a strategy introduced by the chief executive, Richard Scudamore. ![]()
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